Of course, this strategy can not always run free of charge.
When can I start charging?
As far as I expect, the future of China C2C market, can not be an Taobao dominance, but rather a gateway to markets like the Internet, as are a few co-exist, they have different advantages and create a competitive balance.
When and Baidu has ah free to adopt a more aggressive strategy of embezzled Taobao certain market share in the original post, several competitors will be because of years of close fight but exhausted.
By that time, the best way to survive is to stop the vicious competition, and to develop common industry standards to comply with the charging strategy to adopt a uniform policy in order to achieve win-win situation.
second, only focus on the user itself into a shopping customers is not enough.
On the other hand, such a price competition in China as the main means of market competition, free of charge, to provide promotion opportunities for sellers, but also another form of price competition.
In this competitive aspect, so that the general small sellers take the initiative to create products, create content, would be a good win-win outcome.
There is a saying that well, anyway, idle is idle, since there is unsold advertising inventory, it is better to give their customers to help them promote their shops.
Over time, the C2C competition in the market model becomes no longer provide users with more high-quality services to enhance their credibility to attract more users, traditional wedding dress but to become a seller on advertising than anyone else among the
to spend more money.
Yet who spend more money on advertising that does not mean who provides the product quality or service is good.
When the advertising costs to businesses operating in a formal limit, can bear, it means only through reductions in other costs (such as reducing the quality of service or product quality, and other means) to bear the rising advertising costs, otherwise the consequences is the business volume will continue to
atrophy.
At this point conscientious sellers prefer to shrink their business will not lower their quality of service, but the more unscrupulous sellers there are more ways to reduce their own costs
to make up for the high advertising costs, so that their business grew and grew.
What way?
Sell cheap fake and shoddy products is still very impressive profit margins.
Hot cosmetics market with net purchases of a traditional wedding on behalf of SANA new Fat Burn strained lower body massage beauty fluid 220ml, for example, if it is from Japan or Hong Kong market, the formal channels of Shopping Service, to the domestic cost of at least 76 billion yuan, but if the
From the fake suppliers purchase, then the purchase price of only 10 yuan, and the workmanship is very fine, if not take a careful comparison with the genuine and counterfeit, almost do not see any difference.
Such counterfeiting, the use of human skin as long as no significant damage of chemical raw material, although the effect can not play their due, it will not cause any harm to the average consumer simply can not find
What is wrong places.
Sell this fake seller selling price will generally marked to 49 yuan, but into the genuine seller in order to ensure a normal profit, selling price at least 90 yuan, compared with a profit can be seen buying fakes
rate by how much.
Ask for selling fake products, the come up with a lot of money to hit wide traditional wedding vows sue for loss of profits of their own very small, because the fake purchase price is too cheap, and with the merchants selling fake products such as competition, a formal business which
What competitive advantage.
China is still a price-competitive markets as the main mode of competition.
There is a saying that when the profits high enough, when someone would risk the danger of not hesitate to break the law themselves.
Counter is to say, when prices are low enough, there will be a lot who can not afford to buy genuine or reluctant to spend money on the regular business of the genuine consumers to try to purchase the goods may be fake, this time the user is always a kind of report
leave things to chance: I hope that your encounter is the seller have a good supply channel, the price was so cheap.
Moreover, anyway, so cheap, if not much damage was found Maidaojiahuo.
As a result, the business of selling fake products business but will get better and better.
As a result, let the QQ portal editor to a number of goods being sold sales information into the corresponding QQ portal content channels will be an extremely time-consuming and labor-intensive things, and businesses
adjust the price of goods or merchandise sales after the completion of the shelf, how can the letter immediately to the wedding traditions interest and to the corresponding qq portal content pages is a much more troublesome matter.
So that both the portal editors have to do a good job integrating the contents of the goods that they are not very familiar with the content as unrealistic, it is better through the provision of such a system that allows large businesses to become its own channel to launch a free editor, not only the integration of the corresponding product sales, even through
seller to provide goods to enrich the contents of the contents of its own channel, which was in line with the times by the user to create a web2.0 content of editorial content of thought.
Through the effective integration of the content will not only satisfy the needs of users for general information, but also through the platform from a search for information, understanding of relevant knowledge, to understand the product and service information, to the final purchase
to buy products, receive the product one-stop service.
This will provide the best possible browsing experience too.
In this process, non-traditional wedding dress can only be gradually establish their own Internet portal, the first consumer lifestyle brands, but also can at least make the existing user to gradually establish a direct on-line shopping habits, direct purchases are
no longer need to register a new account and do not have to re-sign-on to complete the entire shopping process, why not?
Thirdly, in the full study and the successful experience of Taobao, so they must be innovative, compared with Taobao to understand user needs better and faster to develop a service platform to meet user needs.
In this allow sellers to promote their own
process, the seller of the product information whether the user can be seen, the seller does not depend on how much was spent to do the advertising, but rather whether the seller
careful study of the portal content and their corresponding products and services offered by the relevance of whether the correct analysis of these elements to see the needs of users.
Put our energy to how to adjust the characteristics of their products and improve the quality of services to meet the needs of the content viewers, rather than how much money should be spent to advertise and bid rank order to attract customers, they can effectively improve the products and service quality,
rather than a number of businesses to compete through price competition and advertising to kill each other.
This paper first used as an example on how to catch up with Taobao.
Baidu has ah can take a detailed strategy for the follow-up article in the statements.
Taobao original eBay weapon against Ebay shop addition to free the other is the full use of alliances to promote small and medium sites.
Taobao had a few years ago with a membership registration at 10 yuan, the cost of continuing to promote the League through the primary and secondary site Taobao.
Taobao to advertise on TV are already things later.
The huge amount of investment and finally earned the well-known today, Taobao\’s first online shopping site\’s brand awareness.
When a user at the thought of online shopping, they think of Taobao, the subconscious can imagine how many users will go Taobao had.
This is not a subtle role in the promotion of one or two days can do it.
Even if sellers do not sell counterfeit and shoddy products, if the seller recognizes the best means of advertising is sold, it will continue to increase ad spending, leading to reduced investment in improving the quality of customer service.
In the highest sales in those Taobao seller Department has been shopping experience users might have a country that experience: consultation products to those sellers are always indifferent to each other, a love of buying a Diandaqike
attitude, or ask a question for a long time before they get the response, while the reply is likely to very professional, obviously are not familiar with the product.
Why dare to destabilize and Baidu Taobao is because they have accumulated in their respective areas of a large user base and user behavior analysis of data.
China\’s current mass consumer market the one hand, price competition as the most important means of competition, on the other is a channel for the market is king.
One who has mastered the channels to direct the end consumer, who is likely to become bigger and stronger in the commercial area of sales.
As China\’s largest Internet companies, has an unparalleled flow of other competitors, relying on its high viscosity instant communication tools with the platform, and the resulting derived from an active community of users group, which can be said to want to enter the field, will be able to
Which areas of a place.
Ma according to the ideal strategy to defeat the original strategy of using free Ebay eBay to form their own after a dominant situation, C2C market entirely by themselves have the final say, as long as Taobao random group of hundreds of thousands of sellers received a small fee, they
can quickly realize substantial profits.
However, it should Ma had no idea the market in China, as long as there is a great potential for development of the business model emerged and has been a forerunner of the feasibility of an initial proof of the pattern, there will be a bunch of people swarm in, and these may
are no small roles, are ahead in the domain of their own profession or even dominance of a Gangster.
This may be a characteristic of Chinese companies (not just that, Baidu, as well as China Mobile, China Telecom, China Netcom and the like have a monopolistic advantage chiefs, thus giving rise to the flying letters of China Mobile, China Unicom\’s super-letter, China Netcom,
Spirit of the letter, as well as networks of China Telecom\’s mobile IM letters, most Chinese enterprises have this urge to …)。 Tandaqiuquan
Since Taobao strategy can be used free of charge to defeat Ebay on eBay, then other companies can emulate the same model Taobao strategic defeat began with the free Taobao charges.
Therefore, as long as an Taobao start charging, give it a few covetous rivals an opportunity to exploit.
So Taobao This one is in the dilemma: on the one hand by virtue of free strategy to defeat former overlord, on the other hand, once he started charging, there may be new entrants to defeat competitors, but they can not always be free of charge.
In the bottomless pit Taobao billions of huge sums of money had already been smashed.
Although Taobao that there have been break even, but at the same time announced that it would invest 3.0 billion.
If you can not find a valid Taobao profit model, can only continue with an additional investment of up to burn all the money to close up shop.
However, from the introduction of a few years now have passed, but still no breakthrough in the C2C market, it also exposes what one wants to enter the field of what is typical of the area wants to be boss of the soft underbelly of Chinese enterprises, Xinyou Yu and
strong enough.
Whenever do anything, we need to focus only likely to succeed.
Sun Tzu\’s important thinking is to concentrate superior force to attack the enemy\’s weak center.
Internet giants such as this, however, wanted to dominate the world in various fields will inevitably need to spread their resources go to various areas, it would not focus on what the superior force of the.
Network only to access a wide range of fields, whether it came in the front row at the position, I do not know.
But according to my estimation, in addition to consolidate its superiority in the field of instant messaging, there are now ranked top in the strategic development should be the 3G, perhaps even envious of Sohu\’s online games achieved great success and continue to increase online games
inputs.
These operations are all that is able to play to its traditional strengths but also quick access to cash flow business.
The networks such as the business is still in the stage of continued cash burn, but the short term also can not see how to achieve a breakthrough in market share, perhaps so that was tasteless but wasteful to discard.
Having said that, since it has been invested so much in this area, even if hard to, it is estimated will stick to continue to invest in this area.
After all, e-commerce, is the next one has unlimited potential market.
In particular, the popularity of the 3G stage, e-commerce will also be a very important application of 3G, and most likely through a wireless e-commerce to create a profit-growth.
All of this will depend on the success of this C2C platform, Deus Ex, a firm foothold in the Internet e-commerce market.
If you can not allow users to develop a network of online shopping on the spending habits, it will be difficult in the user wants to immediately think of when shopping on the phone\’s wireless Web site shopping.
Let alone if the user will need to give your mobile phone QQ members of Recharge, pay to see the availability of wireless streaming media content is still thought of is to Taobao\’s wireless Web site to purchase Dianka, or to provide Q-coins Taobao trading platform to trade,
That would be a war Taobao greatest failure.
Paid advertisements, especially the auction mean that what the seller actually ranked out of more money, which the seller would get more traffic and the corresponding orders.
This actually destroyed the C2C business model on the survival of the fundamental one: the seller\’s reputation through a comprehensive rating system for buyers to find the most to their satisfaction and trust the seller.
Because users of a fool of (This is not to belittle the buyer\’s IQ, but through analysis of user behavior derived from the laws), the vast majority of users to browse a Web site that does not take the initiative to note the content of ratings will not take the initiative to pay attention in the mall where
to the seller\’s rating, but according to current page is the default browser of the sort.
Thus, in paid advertisements and bid ranking mode, placing in the home, as well as the list of goods and commodities business in front of the more views on access to, but came in after a few pages of sellers and goods received views on the increasing
less.
Therefore, including Baidu has ah, if you want to catch up with online shopping, Taobao, or at least have to spend a year of not less than Taobao cost of inputs for the cultivation of brand influence.
And Baidu has ah their existing advantages can be converted into the corresponding input, but not enough, need more investment in real money and time invested …
In fact, this also brings another problem: The profit model Taobao get help.
Secondly, these unsold ad inventory at very low prices or even free of charge to the seller, either to solve these shops have no funds to promote their business\’s needs, but also do not want to spend money on advertising to attract more businesses will be
the arrival of his shop to open.
Even the large number of Taobao sellers will therefore not only settled, but will also shift the focus of their sales.
A long time to attract sellers to reach a certain scale, the abundance of goods to reach a certain level, gradually equipped with the strength to compete and Taobao.
That being the case, why not spend QQ portal not sell advertising space and advertising time for free or at very low price to the sellers to promote their shops.
So, if Taobao hope that through paid advertisements, especially the bid rankings profit, then eventually sent one itself of no return …
Because they are fashionable, almost everywhere, and consumer shopping relevant.
Entertainment and star content will relate to the stars wear clothes with jewelry, collapse of the bag, as well as new stars are using the fashion science and technology; while sports content will be associated with the appropriate sports apparel, sports equipment; and fashion beauty
as well as the fashion science and technology content is more directly linked to young people interested in fashion, beauty cosmetic products, consumer electronics products; educational content can be associated with education and training services, overseas study intermediary services, etc., etc..
Even the finance and economics can be associated with the appropriate securities analysis software and other products.
The content pages of advertising in general not as good as Homepage as well as channel home page it will sell, usually belonging to the advertisers supplied gifts.
Moreover, according to my estimation, even QQ portal home page and the various channels home page advertising is not so easy to sell.
Big advertisers generally do not agree with QQ younger user base can bring value.
So, although Nelson in February 2009 published in Chinese portal site category rankings traffic ranking first in each of the ads can be sold and the volume is still far from Sina, Sohu compared.
After all, not every user has a shopping needs, or even can be said that online shopping needs of users in the overall user base accounts for only a very small proportion.
In my estimation, this ratio does not exceed 1%, of which can really produce ratios of actual shopping behavior may be less than 1%.
Therefore, apart from the user\’s shopping to fully tap the potential of its own, but also needs to attract more non-shopping customers.
Could consider developing a system that allows independent businesses look at their own product information can be integrated into the portal in which the content of the page, and then make their own applications and set up the corresponding promotional copy, associated with the product ID, etc..
Customer portal regulatory approval in many applications, only what products do comply with the content of editorial and commercial advertising issued by the principle of supervision can be carried out accordingly.
Taobao, if not earlier than the user needs to develop new features to meet the new tools, at least do Taobao right value-added subscription services, free to enjoy.
In other words, since the year Taobao beat Ebay eBay is free of charge, then there is still Baidu has ah can be free to do the ultimate, even Taobao start charging for services in there Baidu has ah free of charge.
Since the current stage is to erode the market share of rivals the main objective, it is better to achieve this goal will be the ultimate, fastest and most effective means to expand their share.
然而.
Over time, if the user Taobao to achieve the desired effects can not always buy the fake, or does not want the pleasure to enjoy their own service experience, user satisfaction Taobao shopping will come down, pay more attention to product quality and shopping experience
users will increasingly look for other shopping platforms, such as the vertical type of specialized in a particular class of products mall (of course this is the reason why Taobao bigger and bigger, there are still quite a number of not relying on Taobao Mall B2C platform can also survival reasons)
.
If the flow rate using simple to understand for more than the increase in the ads show these platforms, it will not get the best price.
After all, these platforms should be left to bear the loss of valuable location from other advertisers, the opportunity cost of access to advertising revenue.
At this point, strengthening the QQ portal content integration of the various channels and will be a highly cost-another quick way.
Already have Sina, Sohu, content areas such deep-rooted in the news media portal circumstances, it is not necessary to create and play qq portals Sina, Sohu as a comprehensive portal.
For the case, how can the effective use of QQ instant messaging platform, QQ portal enormous popularity and traffic will be the top priority.
QQ should integrate their own user base of young fashion features, highlight and strengthen the young and trendy crowd that he is the first gateway to the brand consumption demands.
However, when Taobao has been stable so dominant position in this industry to form a dominant situation, the new date of the two succeed in a short time even for a long period of time to catch up with the pace of Taobao is still considerably more difficult.
The establishment of the past few years has been tepid, although a period of time through Taobao had attempted to charge the seller the seller caused the loss of opportunity to engage in a period of smuggled a small quantity will be a number of Taobao sellers attracted to.
But then Taobao sellers aware of the potential loss of fees and charges of dangerous and rapidly adjust its strategy cancellation fees to the seller once again the center of gravity moved back to their own business Taobao.
After all, a day to attract buyers and realization of orders far can not be compared with Taobao.
Taobao, however, the adoption of any form as long as the pricing strategy, whether it is paid advertisements, or bid rankings, or to the seller provide fee-based value-added services are meant to give competitors an opportunity to exploit.
According to May 2009 the portal market share in China\’s statistical reports, even in China is the number one portal flow, market share accounts for only China\’s overall Internet market share of 31.01%, 28.8% of Sina and Netease, 13.81%.
This is different from other countries, China\’s Internet market, a feature of the Internet market: There is no one single large portal.
China has a thousands of small sites, each site may not be a separate traffic, but the overall flow is very impressive, and this flow and the flow of several major Internet portals mostly did not coincide, which means, how to attract users of these small and medium sites
is sufficient demand for a shopping one of the key user groups.
Then, in the limited input of resources, how can they give full play to their advantage to expand their market share in the future?
Taobao C2C speed of development and China\’s B2C market as well as the huge market size and development prospects for a growing number of Internet giant jealous, so relying on the tremendous qq user groups and communities to start up, even after a few years this has been focusing on this Baidu
search engine technology-based company founded Baidu has ah hope that in e-commerce market share.
Political news, finance such contents should not occupy a major position qq portal.
Moreover, most of QQ\’s user base is not too interested in the content of such.
Highlight the strengthening of consumer lifestyle content, including entertainment, celebrity gossip, fashion apparel beauty, sports, science and technology, education, and campus culture, not only to give QQ portal unique competitive advantage positioning, and also provides tight integration of e-commerce platform
the unlimited business opportunities.
While the other hand, Taobao, relying on the absence of the portal content, in the provision of free advertising and competition almost did not have any advantage.
Ali mom of traffic attracted to the ownership to all sites, without a corresponding benefit, there is no who is willing to send their traffic white Taobao sellers advertise (rather bad in the house to the ground, we can not give away ah …)。
Needless to say, first, definitely should give full play to their strengths has been to erode the market share of competitors
So, rest of the way, at present it seems that only for the seller to provide value-added service fee of (there is a model that several competitors in a more balanced power when all of the sellers charge a low monthly fee or the amount of sales commission
, but only if Gejia competitors have been their due market share, we can not eliminate the other when no one, similar to the Three Kingdoms state).
Taobao also true in this aspect a lot of effort, including allowing third-party development services Taobao seller\’s Mall tools, so as to fees and charges provided to Taobao sellers.
It is also estimated that Taobao is currently great efforts to develop business.
The model itself is not wrong, but once the right to a service charge, it means that competitors can provide the same functionality for free to attract sellers to your platform.
So large a circle around, and finally back around the theme of this article: and Baidu has ah how to achieve an equal footing, and Taobao.
