4, efforts to promote \”communication deals\” in
operating philosophy.
In among certain sections may be established as an online commodity auction area, and in this place which has recently focused on the most popular merchandise store, the most rare and singular the goods and the latest goods for each commodity to establish a reserve price, then wait for
to the highest bidder be bought.
In the auction process, we can always share the views and opinions of the product, you can also communicate with the owner, fully embodies the principle of people-oriented, but also increased its customers to communicate and exchange frequency.
This will be quickly formed in a different customer relationship chain, or the seller (buyer) Union, through this vast network of relationships to marketing will play a multiplier effect, or even likely to complete the online \”shops merger\”
rapid bigger, C2C e-commerce industry to produce millionaires.
But also in the \”communication\” process, the buyer should pay special attention to and analysis of online shopping psychological, real-time to learn that buyers are most concerned about what is most concerned about what is and what kind of business models that can attract the best buy
family\’s interest, what makes buyers feel disgusted and so on, after the grasp of the information in a timely manner, quickly improved and accompanied by large-scale publicity QQ, played for their encouragement, in order to discourage the role of opponent, win the market.
Despite the ambitious entry into the C2C e-commerce market, and already have a certain development advantages, but it is not yet holding everything is all right frame of mind will assure me of the next competition will be smooth sailing organisation development ppt, after all, was newly established on its own terms, or
exist in a number of shortcomings.
First, in the C2C in the industry did not really have a fixed position.
For example, enter this line is very easy to do some advertising in the QQ look like the above, then yes, there are a number of QQ users to patronize, but the majority of people are holding their visit, \”on the street\”
mentality, in that many people have them on eBay or Taobao accounts to meet the curiosity, they are buying and selling things or will the first time when the thought of eBay and Taobao, QQ, after all, the user
and the user are two different concepts, therefore, have a wide range of QQ users to groups and can not prove that you have a solid
fixed customers.
From a development point of view of time, but also do not have enough experience, experience to compete with eBay and Taobao, from this side, are at disadvantage.
QQ service, and the uniqueness and the monopolistic organisation development ppt are slowly subside.
Taobao example, in order to attract customers to develop the \”Taobao\’s Wangwang\” This tool features a real-time chat software is easy for the customer base on-line communication on the transaction.
The most critical is not a strong business website as a background to support its operations.
EBay, as eBay has backed up behind, and think tanks can be when necessary to provide strong support and assistance behind Taobao Alibaba B2B e-commerce industry, the global leader in the global business trends is also very accurate grasp of
It is such a parent company, Taobao did not want to become the leader in e-commerce industry is immune.
But there is no operating business Web site experience in e-commerce is entirely a novice and want to be successful in this industry\’s efforts to be paid can be imagined.
brutal competition in the future, need to start to develop their own unique and suitable for their own development strategies, so as to ensure that competition in the future will not be organisation development
ppt-out and even get ahead.
I think we can consider the following aspects from the bigger its C2C business:
Second, the future development strategy
In the above we mentioned the challenge, the challenges will come from a lot of areas: from the competitors, there are policies from the market, there are, of course, from the network environment in mind from the buyers and sellers, but here, every
is a variable that may affect the future development of threat.
After more than two years after the operation, has become the third-largest domestic online shopping site, which
have been sufficient to arouse a strong emphasis on the above two
as well as the many \”small strong\” jealousy, so competitors will seize the opportunity now want bigger to take shop shop upgrade organisation development process, members of new offers, trade fairs, and many other ways to improve the server to stop at a critical juncture
development.
And in 2008 the global economy as a whole to decline, inflation, the Chinese Government will take what kind of a way to fight for stability will be reported for the Internet economy in what kind of attitude is not for the decision-making team is not a time bomb,
slightest mistake would fall short.
At the same time, the network development of the world faster and faster, network environment, cleaning and security in order to control more and more of that.
Customers will be increasingly concerned about the security of personal information with its own network, clean fast, which is no doubt commerce sites had a more severe test, and requirements of its own commercial development, but also take into account information security problems, but also take into account the
Net
envelope refuse on the impact of customers, there is a problem not handled properly, will be sentenced in the ranks of your exit from the competition, so each for both the survival of an enormous threat to
.
2, continue to maintain relaxed, lively and fun online shopping atmosphere.
Has always been good to the customer to create a happy life interesting atmosphere, QQ above the colorful and diverse human resource development business is the best proof of this.
Should also continue this fine tradition, with a more extensive network model to attract customers of Bu Zhiyu Shenmeipilao.
Can play online games and strength characteristics of their own to develop a virtual commodity garden party, where all of the scenes are 3D, and can be a Q version, it can be aesthetic.
Each shop is a true reality on the ground made out of different categories in different shopping street above, when customers log into the time when the screen appears in the client QQ characters, and then manipulate the RPG games like the same customer to
stroll the mall on it.
Customers can also choose shopping guide means, there are audio shopping guide, shopping guide many websites to promote three kinds of pets.
Audio shopping guide is the customer
enter their own search for the goods you want, the site of material from its own library to retrieve information, and then the same as electronic navigation
Your Fun Park led the entire product.
Pet shopping guide is the use of customer\’s electronic pets, and pet owner\’s preferences will be based on today\’s commodity flows, as well as customer feedback to guide Internet users shopping, so you feel different from the real-life shopping experience.
Sellers are free to change their style of shop, select goods on the street in an advantageous position shops, or even add a salesperson.
Meanwhile, boutique shops should also be introduced from time to time rankings, in order to promote a more carefully sellers operate their own shops.
This purchase will be a real network with real-life ties together, net buy position in the public reckoning will be growing.
⑶ opportunity:
1, expanding the scope of online shopping services.
Now the majority of the domestic C2C business web site are based on the sale of daily living supplies, and some small accessories, small electrical appliances dominated.
Should be further expanded the scope of operation, the best can be done in one step, that is to give all Internet users can get on their own as long as everything you want to get.
Some travel companies such as inhalation can be entered, in the last several travel services to open shops, all of the customers who come here can see a few shops on the high-quality tourist routes all over the country programs, as well as offer, customers can chat via QQ
to obtain a timely manner contact the owner to meet all the individual needs of their own to complete the order online travel.
Not just the tourism industry, building materials, cultural books, personnel recruitment, real estate, etc. can be inhaled come.
This has become an integrated model \”department store\” and let only a click access to all of our customers can be completed so he can think of purchasing tasks, which will undoubtedly be happy client is extremely convenient.
This we can usually always hits Sina, Sohu and other portals is a truth: Sometimes we do not know what is worth looking forward to today and concern, but a large number of columns in the fancy category slower to catch, maybe it will have our
are interested in things, and this will trigger a series of sites of economic effects.
3, can take a way to pass Q currency and financial payment between accounts establish a conversion mechanism so that Q coins can be used as a means of payment to buy certain goods such as a number of game cards, phone cards, etc. to enrich the payment of
手段.
This would account for some no e-customers (mostly students) also joined the ranks of online shopping to.
⑷ threat:
1, on the network, SWOT analysis
For the run, C2C e-commerce industry in the country is still at the initial stage of this fact in itself is a great opportunity.
Sectors do not fully developed and all the transformations of means are likely to set up rather late, compared with Taobao eBay is not so much in terms of industry experience and technical programs of imprisonment, so once the industry, a major breakthrough in the development process can move forward with ease
, there is no need to take account of the burden.
In itself, has dared to move forward on the traditions and culture of innovation, believe that if the e-commerce industry in the future have occurred when the historic change would be the quickest to follow up one.
And careful look at the C2C business in today\’s business scope and methods we can find: 1, C2C business in the services needed more than just a small part of people\’s lives, falling far short of the needs of the general customer base.
2, and now the limited means of transportation of goods, goods in circulation is far not kept pace with the speed of the network information flow.
3, the customer on the network on the wasted effort spent far more than they expected.
It is precisely because the existence of problems, opportunities will exist side by side with them, as long as the solution of these problems can be competitive in the future occupy a favorable position.
For example, it is still in improving the growth period, so they consider improving the shelf style, improving the customer satisfaction in the course of time to deal with these issues, and if carried out substantial rectification, they have little energy spent
in Taobao eBay, so the future of both opportunities and challenges, so that the future is worth waiting for.
Therefore, in future competition, only to fully develop its own but also has advantages, efforts to correct and overcome its own deficiencies, do not hesitate in front of opportunity, exert its utmost, in the face of a threat when the brainstorming, look for ways to take to defeat the threat,
This will have the opportunity to network in the market\’s competitive business to retain a foothold in the next, and do big.
This is no longer merely rely on SWOT analysis of the problem can be solved and can not fight a war not prepared to formulate what kind of development strategy will largely determine the future.
So what kind of development strategy should be adopted and put forward the development of what objective?
⑴ strength:
⑵ weakness:
The reason for the decision to join the C2C e-commerce industry, first of course, because acutely aware of e-commerce industry with huge commercial value, but a greater extent, because there are already equipped with the ability to enter the C2C industry and has its own
unparalleled advantage.
First, the advantages of network operation.
Online business is very broad, from the portal to online games, chat to the Blog from the QQ space, in a sense, already have carried out any type of online service capabilities and infrastructure.
A wide range of online business will make the company will be paying attention to a question from a different point of view can not help to analyze the view that this proposal to solve some problems from a different type of site characteristics, the same type of site\’s different points of emphasis to proceed
fully weighed against the final after making a near perfect program.
This is just like a knowledgeable person in any one area can comprehend by analogy, will use different areas of the mind to consider such issues, which get more satisfactory answers.
Secondly, the technical skills to advantage.
Internet companies with no less than any scientific research and development capabilities and awareness of innovation, which is from the previous QQ, and now the country\’s popular casual game you can see it.
For technical terms is not always an absolute leader, and therefore followed, or follow the technology will only be eliminated, and only had its own R & D team, truly have wonderful ideas planning team, a company will not be eliminated by the times.
There is such a strong technical support, extensive planning ideas of the team, it is their hard work in the C2C industry, a strong guarantee.
Third, the intangible benefits.
The brand has a high degree of visibility and credibility, QQ, and the portal are property of their strong advocacy platform.
By the name of birth will make the broad masses of netizens are not so familiar at the same time when in use will be very at ease.
And do not forget the biggest advantage is close to 4.5 million QQ users to groups, this huge group of customers also contributed to the determination I think one of the reasons involved in C2C business.
With 450 million registered users of QQ and QQ active users of 1.5, in saving a lot of advertising on the above, but will also, and QQ will also become a combination of an attractive promotion on the highlights: All people-oriented, shops will be implemented in human
oriented design, such as the lively feel at home as the major carriers in tone and approach in an effort to shop, chat, entertainment and online integration of truly all-round leisure services.
Have a regular customer, you will have a market, these fixed customer-market operations to provide the possibility of survival and necessity, but also so that people looking forward to the future.
