Show – \”No access to Google\’s site, sooner or later will be the other side kill\”
in the DO – this similar to \”supermarket\” concept after the platform, MM (Mobile Market) completed the upgrade to the free market.
\”On-line less than three months, MM has 23000 registered developer.\”
Gao, general manager of China Mobile data to study the November 2 general meeting held on the Internet is proud to announce that we are very concerned about this data.
August 7, MM began to collect games, software, themes and other mobile applications products, to \”create wealth Scheme\” launched.
China Mobile plans to build a 10 billion to the industrial chain.
August 17, MM Zhengshishangxian.
To give independent developers a simple upload process and self-pricing, is the biggest breakthrough in MM is the MM and the China Mobile Monternet one important difference.
Of course, the developer must provide proof of their credentials to the China Mobile certificate to ensure the legality of the product.
According to Gao to study introduction, China Mobile In addition to providing product testing, certification services, but also to provide a unified managed services, will set the price range.
But in the end or the developers own pricing, China Mobile and developers 37 to open into.
In addition to independent developers, MM also manufacturers of the soft launch of android 2.1 Jian shops set up \”stores\”, including Nokia, Yulong Coolpad, Google, Samsung, Sony Ericsson and other vendors of applications embedded in the MM in stores
.
Evolved to this stage, especially after China Telecom and China Unicom to catch up, China Mobile to build on the platform is becoming more open.
From Monternet to DO platform, to the MM software store, China Mobile in the competition continues to open up to a certain extent for the wireless Internet created an increasingly free growth space.
At the same time, for China Mobile itself, with the corral Monternet core suppliers; DO platform will be FREE with the
WAP site incurred under its command; MMandroid 2.1 is the mobile phone manufacturers develop their own shops and a large number of grass-roots are in the bag and control the network of China Mobile and billing channel control-mover advantage on its head.
Monternet launched at the beginning of 2000, China Mobile to use mobile communication system closed early, structure of a closed data communications platform.
China Mobile to provide content service platform, the industry leader in the chain, through the generation of SP charges have to control the various SP acts.
In this system, SP almost no right to speak, China Mobile and SP\’s revenue-sharing ratio from 15:85, once adjusted to 50:50.
Several should be designated for the android 2.1, users can use the mobile Internet Monternet, similar to the supply and marketing cooperatives that period, because in addition to phone services, mobile value-added services Monternet is the pioneer in this category, naturally have the supreme
the pricing.
Games insurgents
After joining China Mobile\’s, Mr. Luo a change in the MSN, MySpace style when working with China Mobile executives like to keep a low profile.
For a long time no public appearances Mr. Luo, the November 3, 2009 meeting of the Internet appeared, this time his official capacity as Chief Operating Officer of 139 mobile Internet, responsible for China\’s Mobile Internet strategy.
At the conference, Mr. Luo said frankly android market, China Mobile to do the Internet is a late comer, there is no first-mover advantage, it should be said that this is a trial and error and trying process.
Took a year\’s time, Mr. Luo has been trying to find out how to move applications into the Internet elements, and finally at the recent launch of the \”139 lobbyists\” service.
Via PC and mobile phone text messages to your friends to \”listen\” to his own views, this is a mix of chat rooms, communities, instant messaging, a product, is a full color network services.
From 2G to 3G, in fact from a mobile communication network to the mobile Internet transformation.
\”Mobile Internet\” in the second half of this term is very unfamiliar areas of China Mobile.
Walking at the crossroads of China Mobile a great need for Internet talent to meet the shortfall, which relates to the pattern in the absence android market to the competitive edge.
Mr. Luo joined after the mission is to keep the layout of China Mobile\’s Internet thinking.
Mr. Luo was once a leader Microsoft\’s MSN business in China, through the Channel and MSN in China, the model allows to find a good revenue streams.
He was well aware of the Internet, instant messaging products.
Since then, he became president of MySpace China, MySpace, News Corp. because of the background, his network of community and new media, there has been greater awareness.
A lot of experience in the field of the Internet makes Wang Jianzhou \”phase\” him.
When Mr. Wang Luo in the digging had high-profile, said: \”China Mobile needs the Internet madman.\”
Like with Mr. Luo, Bill Huang is also a China Mobile\’s \”foreign monks.\”
Bill Huang has been hired appointed Mr. Wang of China Mobile Research Institute, android market, he assumed the first important task is to cooperate with Google to develop part of China Mobile\’s own mobile phone operating system.
In fact, this is not as simple as an operating system research and development, in Mr. Wang is likely that this operating system is a mobile Internet portal.
China Mobile\’s same team do not understand the Internet does not know both the operating system, only by relying on \”foreign monks\” in order to ensure the chances of success.
Huang served as UT Starcom\’s CTO, the long-term presence in Silicon Valley, is well aware of the technological developments, and their participation in research and development over the operating system.
These advantages fits well with China Mobile\’s chief selling point.
Co-operation with Google to develop its own mobile phone operating system, android market, this project if the people inside China to move to implement, it is difficult to complete because there is no precedent, but some people within the Google\’s co-operation with different views.
Fortunately, Mr. Wang was very foreign talent to support, so Bill Huang despite just do.
At present, China Mobile Research Institute of the team, there is the nation\’s largest Android forum moderator.
China Mobile for talent is attracting more and not rigidly adhere to traditional means of communication professionals, but a wider range of Internet professionals.
Human resources strategy must be aligned with business strategy.
Is in transition, China Mobile is very clear on their own lack of talent.
For China Mobile is concerned, money is not the problem, and now android market win the most important thing is to cultivate a large number of Internet professionals that will help me to achieve the transition to the Internet.
\”At present, mobile communication industry is facing great changes and challenges, these challenges do not come from technology but from business model.\” China Mobile CEO Wang Jianzhou\’s famous words, both spoken the transformation of the reasons for China Mobile\’s efforts, but also
China Mobile proposed to change the business model on the mobile communication industry ambitions.
In fact, China Mobile itself is a subversive game.
Frankfurt Book Fair has just ended, the HW power of paper books to shine.
Hanwang Technologies, Chairman Liu Yingjian even planned in Germany, France and other countries to open branches, products to the European market.
Among them, loaded with Wi-Fi module TD electric paper books, android market is located in Zhejiang Province, Hangzhou, China Mobile cell phone to read base \”Honorary Director.\”
For this base, China Mobile plans to invest five years, 500 million yuan in Zhejiang Province, invested 50 million yuan within two years.
Including mobile phones, including reading base, coupled with music base in Chengdu, Sichuan, Shanghai and video base, location of bases in Liaoning, Hunan and e-business base, a base south of Guangdong, Jiangsu and Fujian provinces mobile phone games based animation base, China Mobile, the country\’s total cultivated plots of eight
.
This was China Mobile\’s house known as the \”base model\” as a new test, much like a spider\’s web.
\”For a certain new business, the Group\’s headquarters will select a few provinces where conditions are suitable, from the election of a provincial pilot project to do, if had some success, android market spread in the country.\” China Mobile Zhejiang Xing Branch Technical Support
Manager Jiang Li told the \”China Business\” reporter.
subversive of the mobile Internet empire
HU Ya-qing
\”China Mobile if you do not innovate, do not enter Google\’s site, sooner or later will be finished off each other.\” China Mobile CEO Wang Jianzhou had in the speech say so.
Mr. Wang is definitely not unfounded.
\”Mobile Internet users before there is no more than the traditional Internet access to low-end consumer groups, such as students, migrant workers and so on, but the 2009 is a clear trend that the traditional mobile Internet users began to move, users need to increase the number of mobile Internet
This is a revolutionary demand. android market area of the traditional Internet companies will have advantages stand out. \”Ereli Consulting Group principal analyst Cao wave of\” China Business \”reporter analyzed.
Google\’s ambitions for the mobile Internet, private not hide, operating system, browser, application platforms, all released, and also has introduced similar voice search such as \”unique Tips\” to Quanzhu more user groups.
Nokia also pose a threat to China Mobile.
Starting in 2006 the transformation of Nokia, has long been positioning itself as a terminal manufacturers, but the service provider.
To this end, Nokia\’s side of the terminal with their own shadow in the ring android market strong push their own mobile phone operating system, while a mobile phone application store OVI.
Nokia to do with China Mobile are doing a lot of overlap, but their own hands without an operator\’s network only.
There are apple, Apple\’s iPhone market share since the release has been increasing, it overwrite the user experience for mobile Internet applications, and it then from the operating system application software to hardware integration capabilities, but also enable operators to feel scared:
Apple users more dependent on the value-added services rather than operators, operators only Apple and a channel between users, but Apple\’s really in control of the wealth that will continuously provide the user.
In fact, China Mobile, Apple, Google, Nokia, android market to do something like, cell phone operating system, cell phone browser, terminal equipment, software shops, a very strict.
\”Mobile Internet ecosystem have not yet formed, it is a starting stage of warlords and various fields of giants are in according to their own advantage into a large scale. Short period of time, no one who can not afford to eat.\” Cao Bo said, \”
regardless of the operating system, browser, or terminal equipment, are very important to the user entry. we can see that these giants are now what is done, hope that through the operating system, browser, terminal equipment, integration advantages, as far as possible the user assigned to their own
can control the android market areas to. \”
2008 Nian 12 Yue DO platform release, its impact on the industry can apply a \”shock\” to describe.
It means that China Mobile to the FREE
WAP site of the amnesty extended the olive branch.
Including the 3G portal, such as palm Paper WAP site, have already have 10 million users of the scale.
Prior to due to the different business models and conflict of interest, they are unwilling to join China Mobile Monternet system.
With the completion of the reorganization of the telecommunications, as well as the approach of 3G licenses, China Mobile\’s first android market movements down to the FREE
Show a good WAP site.
\”DO platform Monternet significant difference,\” 3G gateway CEO Zhang Xiangdong explained that \”In the past the contents of SP can be placed only dream of China Mobile\’s Mobile Web, by Monternet to promote, when a user pay after use, mobile dreams
network to provide billing and divided. but DO platform, SP and independent WAP sites DO platform, businesses can apply, and then placed in an independent WAP site content from the WAP site on their own promotion. When there is a user pay
charges after use, DO site for these premium content android market for billing and payment. \”
2004, China Telecom not willing to become a voice and data pipeline, the first to propose transformation to an integrated information service provider.
When the Internet has brought wealth spewing, achievements of Sina, Sohu, Netease, and many other Internet giants, when, in these rings back, people seem to ignore the role that China Telecom – the world\’s largest fixed-line telephone and broadband network owners
.
Although not inexpensive broadband access fee for China Telecom\’s earnings add much color, but the \”android market pipeline lease fee\” and pipeline users of the tremendous contrast between profits and the huge cost of network construction, enough to make the telecommunications industry, head of the People
squirm.
Then the dilemma of Big Brother, China Mobile share their feelings.
It was since then, China Mobile realized that if there is no content resources, will inevitably become a pipeline.
And how to change this seemingly fatalistic sense of destiny?
That is so subversive rules of the game and re-enable the self-interest to build a structure to maximize the industry.
Last two years, the perceived value-added services division of labor and industrial chain android market boundaries are increasingly blurred, the traditional carriers + SP + CP of the model has quietly changed.
Speaking on China Mobile\’s position in the industry chain, the most common word mentioned is \”everywhere.\”
As for this \”everywhere\”, SP and CP bosses are worried about their own, not knowing that the elephant in the end do you want?
Music to read from the wireless phone, from mobile video to mobile payments, China Mobile-round attack, the contents of eight industrial base in order to sort of \”settlement\” of the control mode, the 3G era with the most potential business almost all of monopoly.
In fact, China Mobile wants android market far more than that.
Recently, China Mobile phone application platforms MM (Mobile
Market) opened, allowing customers to like visiting the same as the free market to select and download various types of mobile terminal-based applications.
Although you must use the appropriate version of the smart phone terminals, but the large user base so that China Mobile CEO Wang Jianzhou right MM confident.
As its said, China Mobile has 500 million users, only 10% of users use the MM, and that there are 50 million users, while 50 million users since the capacity to develop a new industry.
MM, the world\’s first initiated by the operator of online software store one asked City, a number of SP and CPandroid market immediately understand the profound meaning of China Mobile: the stage is my build, and users are my own, your task is at this stage
on the utility man.
Charles Dickens once said: \”This is a best of times, it was a the worst of times.\” Yes \”mobile\” alternative \”fixed\” the era created a China Mobile, there is no doubt that China Mobile is also creating an era —
a large mobile Internet Empire.
System – \”China Mobile needs the Internet madman\”
Recently, China Mobile\’s provincial subsidiaries received a notice issued by the Group of the notification requirement, 2010android market since January 1-year full implementation of the centralized management of wireless music content, all the content from ring tones of music based in Chengdu, Sichuan to introduce a unified base of
, the provincial company does not allow the contents of their own to add any province ring tones.
This means that the provincial company\’s CRBT access to be completely \”cut right\” By then, even in the provinces, companies want to introduce a local personalized content, but also the demand can only be submitted to the \”music base\” and then directed by the introduction of
distribution.
The insider to the \”China Business\” reporter disclosed that base, the headquarters of China Mobile Group has always had a strong ability to control.
Including the base location and the specific location android market setting, the decision by the Group level, usually the delineation of a number of provinces with strong intent, through the PK Whispering Whose decision.
Sichuan, China Mobile Communications Group and general manager of corporate data Xiang-Dong Li recalled, when competing wireless music base, and the Sichuan companies to submit their applications along with Beijing, Shanghai, Zhejiang and other developed areas of the company, after some \”grappling\”, mobile
Headquarters, the final word, Chengdu win.
At the operational level, is basically the headquarters decision-making, the provincial company\’s specific operations and progress.
\”Base is currently responsible for their own product development, until the whole network commercially developed products, will be responsible for the large national activities to promote the product, accompanied by a China Mobile provincial responsibility for the products in the area since the android market has been the promotion (that is, a base
take the lead in all provinces to respond to) to ensure the rapid diffusion of products, the source of the \”China Business\” reporter said.
And then to read a base, for example, China Mobile will build a unified network operating platform, and integration of the original Web site publishers and networks, unified file format reader, to provide electronic reading wireless download content.
Unified national platform, the only way to specify the authorization, so that China Mobile to maximize the control of a unified hub in the group.
Frost &
Sullivan consultants Ou Kim-wan that, overall, the base serves as a platform, android market is conducive to deployment of resources.
First, the base gradually improve the product development process, to create a complete chain, is conducive to the systematic development of special products to ensure product innovation, timeliness, completeness, effectiveness and usability, but also effectively protect the product specialization of research and development operations;
Second, the base pairs of customer and market responsive, you can use the fastest speed to bring innovative products to customers nationwide, is a fast business development model; again, the base model as other industries of China Mobile Docking unified interface, you can
to ensure unified planning and implementation, unified supervision, operation is conducive to product specifications and healthy development; Finally, at the material, the first concentrate on a unified research and development, and then the promotion of mass customization, you can effectively reduce the investment risks, obtain economies of scale.
However, the base model there is significant risk of android market easily understood.
\”Base are divided between the base of the normal between the lack of effective communication mechanism, can not share a variety of information resources. Is also not achieve the integration between the different bases in the design business\”, Frost
Europe & Sullivan consultants Kim-wan said.
This reporter learned that, China Mobile\’s \”base plan\” After a rapid development, now has entered a substance carefully chosen and strictly control the stage, but the eight tentacles already covered all the hot spots are now wireless Internet services, China Mobile, the basic structures empire
完成.
android market began in the first attempt in June 2005 in Chengdu, Sichuan base for the establishment of wireless music.
At that time, polyphonic ringtones in the data business revenue contribution of more and more prominent, and in 2004 the size of China Mobile\’s wireless music market of 15.8 billion yuan in 2005 to more than 30 billion yuan; the other hand, China Mobile provincial company uses sub-province construction mode,
a waste of resources led to the music, which greatly affected the customer perception.
China Mobile\’s central music platform for internal integration, wireless music club management platform and, externally, and Huayi Brothers, the birds were the arts, too All wheat fields, China Record Corporation, EMI, Universal, Sony, Warner and a number of domestic and international
the conclusion of the interests of record companies alliance for the entire music industry built up by the operator of a singing android market film company, SP providers, handset manufacturers, this wireless music industry value chain.
Analysys International recently released Enfodesk industry database of \”2009 Q2 quarterly monitoring in China\’s wireless music market\” data show that China\’s wireless music market in the second quarter 2009 market size of 64.7 billion yuan, 13.6% sequential increase.
One with China Mobile\’s wireless music-related revenue of about 5.42 billion yuan, occupying a total of 83.8% of the total wireless music market share, market size of income has already surpassed the traditional recording industry\’s distribution channels.
Only the content of music, one of China Mobile will be able to stimulate growth in related industries to create a multi-billion yuan android market size of the market, and to the base model of each break, games, animation, reading, video, positioning, e-commerce and other new businesses behind
are the mobile terminal the emergence of this new medium, brought about the integration of traditional industries.
Longer be located in Hangzhou, the reading base as an example.
September 23, 2009, China Mobile signed contracts with 10 content partners, including China Publishing Group, CITIC Publishing House, Zhejiang Sino United Publishing Group, and other traditional publishing houses, as well as Shanda Literature, Chinese Literature Online and other websites.
In addition to the direct hold control over the content, reading base is also and Datang, Han Wang, Founder and other hardware vendors, in-depth customized end product \”G3 Reader\”, by virtue of the status of leadership and financial advantages, digital hair line and published android market
industry, China Mobile Jiaore quickly.
Shanghai Video Base is the China Mobile in Shanghai, the company set up for the whole Group, providing mobile phone video-related products and services organizations, \”video base in the future will develop into the nation\’s largest wireless video products and content operations center is expected in 2010 users will be more than 1000 video
million households. \”China Mobile\’s data services, general manager of Shanghai, said Wang.
At present, the National Film Board, CCTV, Shanghai Media Group SMG and potatoes are the video-based content network partner.
Location of bases are vested in Liaoning Mobile, mobile phone map optimization, real-time traffic system, construction of a mobile communication navigation business listed out in full focus on this.
Hunan Mobile android market mobile e-commerce innovation in building a base to build and operate the entire network mobile payment platform, through the promotion of mobile micro-payment, mobile public transportation card, mobile utility payment, the four major projects such as mobile e-commerce in rural areas to form
Calgary set to SIM contactless (RFID) chip as the core technical standards for mobile payment, smart terminal equipment standards.
Is expected that by the end of 2009, Hunan Mobile mobile payment transactions throughout the year will exceed 5 billion yuan.
By the end of October 2009, China Unicom\’s three versions of iPhone custom folders 3G services, with eight packages sent to the user\’s fingertips.
China Unicom by China Mobile, Apple\’s tendency to play a formal hair android market challenges.
But it seems that is not the biggest headache for China Mobile competition, pressure from various aspects: Apple, Nokia, Google, seems to be undergoing a giant in all fields to compete in a dislocation.
This dislocation of competition from the rise of mobile Internet.
Past simple and clear the terminal, operators, equipment manufacturers industry chain is being broken, on entering the mobile Internet era, the traditional Internet companies, terminal operators, manufacturers also are in secret to expand their sphere of influence.
Mobile Internet ecosystem, why the form will be cured, and now no one dare say for sure.
android market from the operating system to handheld terminals, to the software store, China Mobile, without rival take-all embarked on the road for one purpose: to snatch the user.
In the face of such strong operators, Nokia, Google, Apple is doomed in China will not be unimpeded.
Apple news in China has experienced several ups and downs, with China Mobile and China Unicom have been several rounds of negotiations.
In other areas it is easy to gain the initiative of apples, Wutou \”China rules\” eventually reached an agreement with China Unicom, but the protagonist is not Apple, but China Unicom.
Another interesting news is: October 27, Nokia has finally released his first TD mobile phone format.
Earlier, China Mobile on the Nokia, the mobile phone industry boss carrot and stick, hoping to join their camp TD.
The face of China Mobile, android market Nokia\’s strategy in China, but also turning bypass.
Nokia OVI stores as early as the global version of May 2009 had been on the line, but the Chinese version of been postponed indefinitely.
Apparently, one reason, OVI is the need of cooperation with operators.
Without the support of Chinese operators, OVI in the Chinese market it is difficult to survive.
China Mobile also launched its own software store MM (Mobile
Market).
Nokia take-all strategy in China had to make compromises, will OVI access to China Mobile\’s MM, also introduced mobile phones to China Mobile TD show is good, this will be the best interests of both sides of the balance.
From Nokia and China Mobile\’s game can be seen that the formation of China\’s future mobile Internet ecosystem necessarily different from other countries android market companies, it will be filled with Chinese characteristics, ecosystem, because in other countries do not have such a strong operator.
\”In theory, China Mobile to open up in order to promote the development of the industry, but open also means that the absolute benefits if the loss of take-all mentality that China Mobile is the result of history.\” An industry of \”China Business\” reporter says
, China Mobile-round attack is to avoid becoming the channel.
Similarly, Google\’s Android mobile operating system has received broad industry support from major vendors have already launched their models.
China Mobile does not blindly accept the Android, but to develop their own Android-based OPhone, which is the world\’s first carrier-led by the android market-oriented development of mobile Internet platform for smart phone operating system.
The cooperation with Google, China Mobile\’s ideas can be seen: an open model of acceptance and tolerance, but they must take bolder steps to grasp the \”entry\”, grasp the user\’s control.
The sources told the \”China Business\” reporter, \”Chinese characteristics\” the process of formation, there is one to be reckoned with is the cottage machine, \”a mammoth cottage machine is a very large group, the brain can be flexible and cottage manufacturers
machine an issue, such as the many applications directly into cottage machine where it will quickly cover the large number of users. \”
\”Mobile internet looks very lively area, these giants are competing android market needs to be a struggle to establish their own established position. Now is an established position in the market process, the formation of this ecosystem also need 3 to 5 years time.\”
Cao Bo concluded.
Positioning – Platform evolution syllogism
County, Hubei Province Public Security Gate Bridge near the river view of the South, there is a more than two acres of paddy fields, called \”Zhang Fei Tin.\”
Liu Bei stationed themselves back when the public security, in order to solve our economic difficulties, the army had orders to open up wasteland farming, self-reliance, the implementation of settlement.
Chinese dynasties, in order to make more effective use of local advantages in resources to inculcate values, and the consolidation of central authority, which had practiced settlement system.
Today, the fast and efficient way to being adopted throughout the country, China Mobile, one the group as the core, covering the android market eight faint forming the base layout.
DONG
Pattern –
company】 【Chile
