the biggest beneficiaries of these data is undoubtedly NBA commissioner David Stern, because it announces the success of his China strategy, but also indicates that an even more wonderful future.
2002 in the summer, when he read out Madison Square Garden in New York, \”Yao Ming\” word, his China strategy has embarked on a broad road.
NBA for several years in China\’s commercial profit doubled in China in October this year during the tournament, Stern made no secret of the forecast, only 2 to 3 years, NBA will turn a profit in China, 5 to 6 times.
The reason why Stern have such confidence, not only because Yao Ming has been a person, is now issuing another full of idols to the temperament of the young men stand around Yao Ming, he is Yi Jianlian.
talking about Yao Ming and Yi Jianlian of this derby, Stern said: \”Here we have two from different parts of the gentleman, Yao Ming from Shanghai, Yi Jianlian from Guangdong Province, they are
China – a vast television market and so basketball-loving countries – has an important significance. We are now how we should sigh ah! \”
Stern that this not only represents the Derby China China\’s market
energy and potential, but also for the entire NBA\’s overseas expansion set advertised, \”It\’s unusual, not only because of the tradition of excellence in Houston, but also because of the Toyota Center is becoming an international model,\” Stern said, \”to see
a rising market such as Houston, which is really too great for Houston! This NBA too great! This is for the NBA\’s global plan too great! \”
As for the Chinese market, the future is filled with Stern
self-confidence, \”This is why the nba video to go to China Wal-Mart, Best Buy also went to the GM cars in China, the United States Express to invest in China. That is why Coca-Cola, Nike, McDonald\’s came to China. This is the
because China is a huge market, has a huge consumer population and so many basketball fans. \”
complacency in Stern for the whole Union, while Yao Ming, Houston was also brought to all that crazy, Yao Ming
changed the team, even one the city\’s commercial prospects.
NBA Observer
ratings myth shocked the United States
NBA Official Website of the week, the selection of major international events.
In yesterday\’s update last week\’s top ten events, Scola, Manu Ginobili and Fabricio Oberto of Argentina three fellow party came second, nba2009 Among them were one wrote: \”now fails to account for each of the players have come to a
from where, and would like to know the international players who have come from Mody? then open the NBA\’s official website map to slowly query bar. \”
NBA\’s internationalization process very rapidly, more and more international players
added to the Union, of course, does not therefore meet the Union, Memphis and some other teams have to target on Africa and began looking for basketball seedling from Africa.
However, in Asia, precisely to say that the commercialization of China\’s pioneering footsteps of NBA definitely is the hottest.
Top ten international events of last week\’s first of course, is Yao Ming and Yi Jianlian of China and Germany nba2009 ratio, NBA official website estimates that in China alone, there are approximately 2.5 billion viewers watched the game, in addition to addition to the United States and China,
There are two pairs of countries and regions, the match was broadcast live.
2.5 billion?
This is a terrible figure, about five Chinese, there is one to watch live, perhaps a bit exaggerated, but the NBA is not unfounded speculations.
accordance with the data, Yao Ming and Shaquille O\’Neal rookie season for the first time a \”peak showdown,\” there are more than 200 million Chinese viewers watched the broadcast, and that since the market has hit a comeback in 1995, Magic Johnson has been
In the U.S. the number of the regular season, the highest rating.
And Yi Jianlian\’s first home game, there are more than 100 million viewers in China, NBA official website of the China market, nba full of hope.
This Chinese Derby, there were 19 live on the Chinese media, including CCTV-5, Shanghai Sports Channel, Guangdong TV, Guangzhou TV, and Hong Kong and Taiwan, ESPN Taiwan, in addition to two sites will be by video
live.
CCTV-5 of which there are about 210 million on a number of people viewing.
This is a bunch of sports figures to the United States was shocked.
In last Sunday, NFL Indianapolis Colts New England Patriots game against the average number of 33.8 million viewers, among them six minutes to reach 66.4 million people, this is a hot American professional football game, but with China, the ratings derby
can not be compared; to the U.S. media concluded that the number of visitors to this Derby China will exceed colt the game with the Patriots, Super Bowl and Derby the same day next year, all the other NBAnba official website games combined.
Houston to become meat and potatoes of Chinese enterprises
Yao Ming joined NBA, Stern is not only the gospel, but also Alexander\’s gospel.
Just five years ago, with Yao Ming, Stern, Imagine what would the League, when?
Alexander began his plans, he knew without a few years, the city of Houston, the Rockets team, will become China\’s well-known identity.
Just before the season, Bryant rumors move provoked much discussion, rocket vehicles are involved, some people think that will work with Jimmy Bryant\’s official website Dee nba exchange, but soon someone stand up and refute their view the exchange of rocket with Kobe Bryant
Only Yao Ming.
Bryant, Yao Ming will work with Exchange?
Alexander surely will not be so stupid, in these years he operated a rocket, the rocket has a very good basketball heritage, but also walked off the peak of the League, there is not a lack of honor.
The Yao Ming, the Rockets not only to bring unlimited business opportunities, in time, will also be the cornerstone of the championship.
5 years ago, when Alexander to be Yao Ming, he sighed with emotion: \”This will be the movement in the history of a great legend.\” five years later, when Yao Ming, Yi Jianlian will soon confront is that Alexander once again feeling: \”It makes life
NBA and rockets have been attracted to, it\’s too much. Everybody likes to participate in the focus of world attention to. Now, this was even bigger than ever scene. \”
nba official website of the Chinese that night Derby
, Houston became the United States, and even focus across the Pacific; and at any time, the focus of Houston are Chinese, many Chinese companies have targeted a rocket to see if the Rockets are now sponsored by brand: Pick of Shane Battier, Li Ning
The Hayes, Francis recently signed with the ANTA, while Derby is in China, before the success of Anta Scola signed with another, and soon will become a rocket full of Chinese elements of the NBA teams.
In addition, many Chinese enterprises and the rocket reached a cooperation, in addition to Pick, the Founder Group and Anta in China before and after the Derby\’s official website with a rocket into the nba as a strategic partner and sponsor to join the rocket to further China-oriented, they even
Rockets players can influence the transaction.
Like this summer, rockets Pick urged to leave Shane Battier, Steve Francis in Houston now flies to flow, and he will leave?
I believe once again sponsored by chambers of commerce play their role.
rocket Brown, CEO of talking about co-operation with Chinese enterprises, said: \”Such cooperation will help us to become popular in the world.\”.
therefore very value of this Chinese rocket Derby, \”This is a big derby scene in China, which for the NBA game as an international product development, and the NBA\’s own international marketing, this is a very critical
moment. \”Brown, that Yao Ming is a very important element of nba official website,\” Yao\’s existence, and he has become an international superstar and the fact that, as well as the young genius of villages (ie, Milwaukee) boys in the NBA for the first time against Yao Ming
These are very special. \”
Rockets Yao Ming is changing, more and more players opened a Chinese-language blog, they become familiar with a group of fans is generally most NBA players, while the rockets have been closely linked with China
together, are virtually inseparable, so do not Quhuan Bryant, Yao Ming, or even any players for not walking him.
Stern victory
the western United States time to 8:00 the evening of November 9, Houston\’s Toyota Center, becoming the nation\’s sports focus.
NBA history, the first time in six continents, the players gathered together in one scene, the European nba official website of the three seasons, Gadzuric, Andrew Bogut of Australia, Africa, Mutombo, Luis Scola Latin America … … but it is still not subject
because the two Asians grab all the limelight, duel between Yao Ming and Yi Jianlian, attracting everyone\’s attention.
18244 fans influx of Toyota Center, but this is only tip of the iceberg, it is estimated that nearly 250 million viewers worldwide through a variety of ways watching the game.
When the ratings than the Super Bowl, when the world every 25 individuals, one who watched the game, does that mean?
business outside
NBA China
luxurious business derby feast
The reason why the NBA China
Derby attracted so much attention, more of a business perspective the reasons for the nba official website, but for the fans to create business opportunities for the NBA is concerned, this is not their concern, whether it is Chinese fans or
in the United States-Chinese fans can see your favorite players play together, is the Derby lies its charm.
Ms Chan is the Houston local Chinese communities, a person responsible for this Derby will be referred to as a milestone, \”both in Houston and in China, we would be very proud to have two Chinese players can simultaneously appear in the
NBA on the court. \”
did in the NBA, has been too long without China, the Derby.
From the spring of 2002, Wang and the Battle of China staged the first Derby start, it has become a focus of concern among Chinese basketball fans, but the last time Derby dates back to 2004, official website in January 28nba day, when Yao Ming and the Rockets game at Wang
where the Heat, but look at the game a pass by the two, there is no chance to compete against.
After a full three and a half, China\’s Derby disappeared.
This is perhaps why so many Chinese fans love this Derby, of course, the two main characters are also very impressive, Yao means that the rule of the Yi represents the hope that they are present and the future of Chinese basketball,
This confrontation Xuemobizhang the people of Taiwan.
Ms. Chen sighed with feeling: \”A lot of people will be losing sleep over this game. Yao Ming and Yi Jianlian are economically and socially has a very, very important.\”
in this Chinese Derby
front and rear, Houston, Yao Ming and Yi Jianlian with the Chinese fans come together in friendship, nba official website for the fans, they keep signing, talk, photo, and next summer, they will stand shoulder to shoulder in Beijing Olympic Games for the Chinese fans offer wonderful
game.
Put aside the commercial element, this is the true meaning of China\’s Derby to see Yao Ming and Yi Jianlian struggle, battle, fought side by side, is a primitive Chinese fans excited, we have plenty of reasons to look forward to February 3
China\’s next NBA Derby, looking forward to next summer\’s Olympic Games, it would be very interesting.