I have been a belief, anything can be completed.
I can learn anything, as long as I would like to wholeheartedly to learn.
Brand marketing has always been my right to learn the direction.
I have a dream to become a thoughtful brand marketing expert.
Therefore, to keep the area to learn from the success of the brand.
Baisha brand stood for 30 years point in time, recalling a brand\’s success, such an aroused concern in China\’s domestic brands success stories, how to sort out its brand art?
Expression of a specific brand strategy out of the inland Hunan, from a regional brand to become the industry\’s strong brand, white sand of the flight behind this business a consistent competition law: take the node event, occupying the most reasonable resources, with minimal cost to obtain the
brand benefit.
From the building, \”White Sands\” to the forward-looking \”and the card,\” starting from the strong brand to a new generation of Chinese cigarettes, white sand shot repeatedly behind strategic marketing is a kind of \”admirable execution,\” and \”castle-like creative capture\” of the
gold combination.
Tsurumai-white sand, how could my heart fly … …
Flight time must have white sand
History will remember that moment, and instantly made history here.
September 14, 2004 from Athens, Liu Xiang won just 20 days, \”China has a World Cup song I Asia I have my world,\” a group of pictures, turned out to spread north and south, \”My Heart is Flying\” high-frequency
degree of shock in each of its pairs of contact with eyes.
It was awarded the gold medal that year of marketing the event.
That so many people remember the big ideas, which group whirlwind production and implementation in place rapidly, is from the white sand, from such a classic cultural symbols.
In retrospect, the Olympic Games before, almost no one had accurately predicted that \”China has me\” winning moments, including the White Sands; after the Olympics, but no one will think of come to the fore with the night \”Lightning\” will be signed Baisha Group.
So what is the achievements of the white sands of this rapidly put in place the resources of the occupied, what is the history for Liu Xiang, the Olympic sprint picture and the white sands of Culture, \”Raymond\” is like a match made in heaven?
All is not accidental.
Time, back in 2000, in the \”Top Ten Outstanding Advertising World Cup song,\” Award, \”The Crane Dance white sand, My Heart is Flying\” won the most audience award, becoming the country\’s top ten most popular communication language
, so that well-known media scholar Sun Dawei commented Baisha brand expression: \”the image of Chinese companies advertising communication, and very rarely is the position of the consumer\’s feelings do, and White Sands has done this.\”
In fact, in earlier, the White Sands implementation of the team is trying to fly an exclusive occupation of its mood.
Incredible concentration of expression, ways sensitive Smart.
\”Flying time there must be white sand\” is an example of this idea embodied.
As a result, there will be a series of \”flying\” story.
From the \”fly in the sky\” Start.
In December 1999, Zhangjiajie, Hunan, Hungary stunt pilot Pitebeisen Ye driving \”Pak Sha Road,\” the first successful airplane fly through the hole, CCTV, Phoenix TV and Hunan Satellite TV, a global broadcast, hundreds of millions of viewers saw the white sands of the flying dream.
Was 14, \”White Sands\” was again a power through the 06 World Cup in Taihu Lake Bridge, in order to \”fly\” left a deep memory of the sky.
This is the \”soul flight\”: 2001 White Sands planned television public events, on the same day witnessed the successful bid to become China\’s top ten success of the annual marketing case — that moment my heart flew up … …
This is the \”the starting line of life, to help fly\”: from social contributions to the special \”student Baisha integrity,\” White Sands has finally chosen the trouble was the most laborious way is to start point to support students from poor family … …
This is a \”challenge to the limits of human flight\”: 2003 White Sands join the 5th National City Games, is known as the 2008 Olympic Games rehearsal on this day, 26 white crane at the opening ceremony of the Youth Pre-flying … …
This is the \”Chinese people\’s flight\”: 2003 White Sands for the help of Yang Liwei\’s space flight a hundred years of aviation flying century world brand Cheung … …
This group of expression, in fact, is precisely how to occupy the White Sands team, the historical track of dissemination of resources.
Outward from the self-organization to take this chance, and open expression of Baisha\’s flight, almost every moment of the soul must have a vibration white sand.
It is with this series of classic moments of wide public concern, White Sands has always occupy yourself flying high, from a shape to begin with as the interpretation of \”flying\” culture.
This as the core, the spread of white sand road to keep accurate, focused and full, began living in inland Hunan success of this brand, towards the country\’s \”Flying the Road.\”
From the white sands and to China and
By the end of April 2005, Taiwan\’s Kuomintang Chairman Lien Chan visited the mainland, which is 60 years of harmony between the two parties of the first handshake.
An opportunity of epic proportions.
April 26, Lien Chan arrived in Nanjing in the day, \”Harmonious China My Heart is Flying Baisha Group\” a group of concise and powerful close to the day of TV news broadcast on the same theme, a common voice, news and advertising
organic combination of white sands and license the brand to the greatest extent, the world\’s touched people\’s hearts resonate recognized.
In this historic event among the white sands and license, as was the practice days to help as once again spread the event of the white sands occupy the commanding heights of the ideal.
Time to go back to the end of 2003, this is the status of the industry to be a clear white sand, looking for a new target year.
Following the industry\’s overall competitive strength of Baisha brand, the market should be directed towards where?
Baisha and license gives the answer.
To \”a new generation of Chinese-style cigarettes,\” the white sands and brand positioning, from a culture of success Baisha Road flight take-off, trying to live in the most closely linked to China\’s one word \”and\”, the new interpretation, first of all from the Eastern culture has given the brand level
vitality.
In 2004, the white sands and the license has become an over-priced at 20 yuan a strong brand.
At this time and the card around in the \”heaven and earth and the\” concept of traditional culture, the full possession of \”and\” concept.
World Brand Opportunity seems to always favor those who are prepared.
It is precisely because of \”cultural\” brand occupied, Baisha Group, said that as the classic \”event marketing\” approach, was able to show new products and the licensing body to be realized.
Early in 2005, coincided with the countries for building a harmonious society development concept, Baisha rapid response, by virtue of its right \”and culture\” ahead of the occupation, with the potential launch of \”Harmonious China, My Heart is Flying\” ideas.
This strategy to make White Sands the next to \”harmony\” as the theme of the spread of public relations, both with the general trend of building a harmonious society, but also maintained a consistent positive Baisha brand style.
\”Harmonious China, My Heart is Flying\” this \”excellent fit\” order \”Baisha and\” began to move toward \”China and.\”
Use \”and culture\” in this discourse space, white sand and license the brand in the activities and the formation of a high degree of correlation between the nature of the activities of the subject to ensure the world\’s brand and the brand of cultural fusion.
Throughout the development and licensing across the road, a distinct feature of the close attention to the way of marketing the event, but also often can be cleverly combined to make white sands and license the brand image of a higher level of sublimation, while corporations take this chance to hair force,
combination of attack.
Entered in June, Baisha Group and Youth Foundation of Changsha in Hunan Province to carry out \”for building a harmonious society and contribute to a decision of a wish to love school\” love student activities.
Activities a sign out, get the consumers attention and active participation of world famous brand to consumers in more than 100 a day receiving consulting calls and more than ten letters.
We are most interested in is the prize of this award — harmony fly.
The award will be 100 \”harmonious society Award\” and 10 million \”join hands\” award in the drawn three, the winner will get to the schools and naming the siting of the right or choice-related learning and teaching facilities for school reconstruction.
The right to the consumer, as this incident is different from the past, the biggest highlight of public welfare activities.
Can be said that \”a decision of a wish to love school\” student activities will love white sand and the card, \”a harmonious society, My Heart is Flying,\” once again pushed into the public\’s mind, and to become an end with the general trend also takes into account the special marketing events.
Caring people will find that people are very smart white sand.
Usually on paper media advertising on a rare hard-input, while in the highest attention to the time period there is high frequency.
If James Soong returned home 46 hours, \”China and\” cross-media delivery, with the news media, echoing themes of world famous brand and quickly locked the people\’s eyes.
This corresponds to 2005, White Sands and license the joint efforts of all staff, the market coverage of steady increase, sales continued to climb.
Expert Comments: \”white sand and the\” card after the spread of the following Liu Xiang made some breakthroughs, both the combination of \”building a harmonious society\” trend, while maintaining the image of white sands of the style has always been positive.
Media press Comments: overall planning rapidly, the atmosphere, once again to seize the rare opportunity of marketing the event.
In fact, interpretation and license less than two years by leaps and bounds, it is on the white sands of the concentration of business management experience.
On the one hand \”and\” the injection of Baisha\’s flight brought more cultural space, on the other hand led to the formation of strategic thinking Baisha brand has been in the industry considered to be the brand idea of upgrading and the development of a model.
This phenomenon of interaction with the roots on the white sand right \”and\” world brand digging.
Baisha Group President Lu Ping said: \”and\” is strong \”and\” is a win-win \”and\” sustainable development \”and.\”
Such an interpretation certainly gives the white sands and license a global perspective.
It is precisely because of this overall situation in mind, \”and\” the Chinese ancient culture can be created to capture the direction of the major current events.
Vigorous \”Shenzhou VI\” Flying the incident had disturbed the local brands are blood boil, there is capability of Pong \”Shenzhou VI\”, no capability to join in the fun, anyway, there is one unspoken, in any case had to let the \”Shenzhou VI\” and the
brand to link myself, and then to the market, \”selling a good price.\”
This is sounding name of event marketing.
It is understood that in 2003, \”Shenzhou\” Flying when there are only five sponsors, the world\’s brand to the \”Shenzhou VI\” has already doubled to 13, such as Mengniu, farmer spring, Fiyta, China Life Insurance, Kelon
Great Wall Lubricant brands have ranked them, the products involved in milk, purified water, lubricating oil, watches, home appliances, and even sports shoes, health care products, tea, etc., which which does not include those \”walking a fine line\” in.
We rush to take the \”Shenzhou VI\” express train to the good that is a local brand awareness increased, to the worse, that is to blindly follow the trend of kick up a fuss.
From the \”Shenzhou V\” to \”Shenzhou VI\”, event marketing, one time was hit by domestic brands to the top of the primacy of marketing Cheats, however, from the two involved in the incident had the effect of brand marketing terms, \”bull\” after all, only a
individual, the rest are merely accompanied the \”Shenzhou\” wandering the only one.
However, many involved in the game has not yet even understand why the brand has been \”wandering.\”
In particular, the \”Shenzhou VI\” in the business world brand marketing events, even though the game\’s brand has increased, but the overall feel even less like \”Shenzhou\”, I thought, and one is still worthy of our analysis to explore some issues, such as those
the participating enterprises in the end want to \”Shenzhou VI\” What is the market to achieve the purpose?
\”Shenzhou VI\” the influence of what can link to their brands and products?
\”Shenzhou VI\” event really be able to help their brands a soaring Mody?
And so on.
With these questions, we may look at their participation in the brand \”get\” and \”loss\”, or from the answer.
First, did not identify the brand with the \”Shenzhou VI\” product relevance.
Many brands keen eye to see the \”Shenzhou VI\” event where the opportunity that we should do happy, but only 13 sponsoring brands, may be why the real through the \”Shenzhou VI\” a deep impression on the brand is only a very few do?
The main problem lies in the relevant brands have not found themselves with the \”Shenzhou VI\” relevance.
Mengniu reason why we can succeed?
The key is to identify the Mengniu brand\’s core values and the \”Shenzhou VI\” event relevance.
World Brand Think about it, 1.3 billion people where only single out a dozen astronauts, the astronauts inside the Chinese people is absolutely the best integrated physical person, you would think, and astronauts, like Yao?
So, please drink Mengniu\’s \”special milk astronauts,\” it, this relationship is very natural, consistent, very image to consumers of health, nutrition impression.
Great Wall Lubricant also accurately identify the nature of this association.
The lubricant has been awarded the China Space Foundation, \”China\’s space-specific products,\” the title is said to \”Shenzhou VI\” spacecraft Jiucheng above are the Great Wall lubricating oil lubricating oil.
Space experts have pointed out, rockets and spacecraft in the high temperature, high vacuum, anti-radiation and anti-chemistry environment of space flight on the lubricant products technical indicators and quality assurance requirements put forward a very harsh, the Great Wall Lubricant making China the world\’s
one of the few able to develop and produce aerospace lubricants brand home country in the world.
Sinopec oil company with the person in charge as saying: \”The Great Wall Lubricant containing China\’s space launch \’space science and technology, quality assurance\’ brand Raiders, is to make people aware of domestic oil also has high-tech, is also a high quality.\” Near
In recent years, domestic oil almost all the high-end market has been dominated by foreign brands, in the minds of consumers, the quality of foreign brands seem to be more reliable.
As the high-end market, the profit is very large, domestic brands to foreign brands start with the battle for the high-end lubricant market, \”high quality\” is an indispensable weapon.
Relying on these points above, the Great Wall of China and the international high-end lubricant market strategy, you can save a very considerable \”interpretation of high-quality\” ads pay.
No matter how good your car, then expensive, can exceed the \”Shenzhou VI\” The spacecraft Mody?
If we add the point of national sentiments, the Chinese people with our own \”space dedicated oil\”, according to this direction down the spread of the Great Wall Lubricating Oil rattling in the goals at the end of the market should be no problem.
Or, you can learn to do to the market, as Haier explain why Haier\’s products with the \”Shenzhou VI\” in China?
Aerospace insulation materials, thermal conductivity of the refrigerator is only the equivalent of ordinary polyurethane foam insulation material of the twelfth, will be used in flight in the world brands days the spacecraft\’s thermal insulation materials, innovation and improved for the refrigerator, it can be a good way to prevent both inside and outside refrigerator
heat transfer to achieve refrigerator insulation thickness halved, saving half of the results.
Haier so doing produce a \”Space frequency refrigerator\”, also realized the brand with the \”Shenzhou VI\” in butt, although Hale did not become a \”Shenzhou VI\” official sponsor, but to play the \”edge ball\” is equally efficient market.
However, the sponsoring brand of tea, sneakers, health care products and other products?
With the \”Shenzhou VI\” there is a direct link?
Could it be that astronauts are people too, must wear shoes, tea, health care, Yao?
Would it not be a bunch of nonsense Mody?
Fortunately, that set up the brand of tea, what kind of \”product carrying Shenzhou VI experiment\” in the future also has a certain brand of transgenic tea.
World Brand, however, China Life through 100 million worth of sponsorship and free of charge for the astronauts to provide insurance cover up to 4 billion in insurance, and obtained \”China\’s manned space engineering business partners\” and \”China astronauts insurers\” in the title of
, let I really do not understand it.
China Life Insurance You spend more money, be able to say \”Shenzhou VI\” successful return is because of you this \”insurance\” reasons Mody?
Secondly, no digging out the brand with the \”Shenzhou VI\” story.
Events no longer have \”explosive\” for the brand in terms of its timeliness is still limited, but if they can dig through vivid incident a \”story\”, then this event will be the impact of the brand is a long-term in nature.
Ad Master also said that every product has its own inherent dramatic connotations.
This time the \”Shenzhou VI\” event marketing, almost no brand to brand one direction in this world, have to say is a kind of regret.
In fact, many successful brands from the body, we will be able to tell the familiar brand associated with the classic story.
For example, April 11, 1970, \”Apollo 13\” the implementation of the third U.S. lunar landing program, and 56 hours after the liquid oxygen tank due to overheating led to an explosion, the astronauts had to suspend the lunar voyage.
Return the way, only through the \”Omega\” sheet to measure the return to Earth every second.
Finally, the Omega to help the success of Apollo 13 arrived at the Earth, to avoid a terrible disaster, Omega and therefore was awarded the highest honor awarded by NASA – Snoopy Award.
Since then, Space Adventures to make the story of Omega and space Kechien was interpreted more and more classics, and mysterious.
There are ZIPPO, in World War II soldier on the battlefield for a block of a bullet to save the soldier\’s life, but also to continue to use, that block the bullets of the lighter was later housed in the museum ZIPPO brand; the other classical
yes \”ZIPPO and fish story,\” 1960 years of world famous brand, a fisherman on the lake Leonidas hit a big fish weighing 18 pounds in the clean-up time of internal organs, he found a shiny ZIPPO lighter impressively
In the fish\’s stomach, this ZIPPO not only still looks brand new, but a dozen or burning, are well preserved.
Coupled with ZIPPO on the battlefield, in the storm, in the desert wind after the test function, so that ZIPPO become popular with many men plus exclusive personality, their story has been spread for the later people.
Yes, we should \”Shenzhou VI\” The successful launch, return am really proud of, in this case does not seek to quote the last two domestic brands through the \”Shenzhou VI\” trouble to issue \”national calamity property,\” but to serve as a reference
effect, expected domestic brands have been able to dig out the classic \”Shenzhou VI\” stories.
In fact, the \”Shenzhou VI\” event where there are still a lot of world famous brand \”story points\” can be used for the local use of sponsor brands, such as:
We see astronauts Fei Junlong in the \”Shenzhou VI\” spacecraft in the somersaults, but did not affect the spacecraft\’s normal flight, it is with the Great Wall can be the high performance lubricants to link the story relationship?
In addition, according to newspaper sources, based on considerations of sponsors, the Omega had hoped to become a sponsor of China\’s manned space flight, its bid several times higher than Fiyta even used diplomatic channels and want to make this happen.
But the state out of the national industry and brand support, ultimately chose Fiyta.
Then, the \”World Brand Fiyta winning Omega\” story, is not to become a classic Fiyta lips stories?
There is that brand of tea, so that their products take planting \”Shenzhou VI\” to fly in the future you can not compile out of the brand through the \”Shenzhou VI\” to improve gene, improve the quality of the story?
Is not a local brand can not think, just not hard to think about!
We should know that 80 years ago, began circulating Maitai \”In the World\’s Fair deliberately broken, wine lovers, and won a gold medal,\” the story.
Today, we see no reason why companies do not want to do?
Third, did not effectively use the \”Shenzhou VI\” to the brand integrated marketing.
Want to keep the \”Shenzhou VI\” on the brand\’s long-term effects need to dig with the \”Shenzhou VI\” the story of relevance, it is through the follow-up marketing process of a real-speaking world brand series of activities, dissemination, promotion, will be related to the brand
information constantly instilling and remind consumers, thereby promoting the brand sales.
This process also through event marketing to make consumers awareness, the use of integrated marketing imperceptibly into the consumer for their loyal customers a process.
A lot of sponsorship \”Shenzhou VI\” brand, but the event itself a great advertising investment, solely on counting the \”naming rights\” and then live through the central station and the consumer mix a \”Lian Shu.\”
But not fully self-initiative, in the \”incident\” and the \”incident\” an ongoing integrated marketing plan.
Various industries and enterprises across the country have competed with the \”Shenzhou VI\” major errors of the movement, several CCTV alone appear, apparently is not enough, apparently it is easy to be flooded, they like to spend 10 million yuan that year sponsorship of the \”Shenzhou\”
farmer spring, to this year\’s \”Shenzhou VI\”, the farmer how many people know that spring is the world\’s unique brand of Chinese astronauts drinking water brand?
Therefore, when Mengniu use the \”Shenzhou\” skyrocket, in addition to accurately find out the relevance outside of its place in integrated marketing communication is the success of the \”finishing touches.\”
\”Shenzhou\” has just the victory of return, Mengniu on the use of broadcast time on China Central Television advertising-intensive, and in line with posters, outdoor media, newspapers, Internet advertising and consumers to come into contact with any media, in a very short time so that consumption of fast
are all-round access to the \”Mengniu information.\”
Meanwhile, the sales channels is also actively follow up, bearing the name \”Chinese astronauts special milk\” signs appear in products in supermarkets across the country, space character models and various other eye-catching promotional logo space will be all the stores Mengniu dress
was \”eye-catching.\”
Mengniu This set of integrated communication, it was named that year \”China\’s advertising industry has 10 big news,\” one of the.
The year with Mengniu stark contrast to the integration of marketing operations Fiyta.
As China\’s first space a table, Fiyta because the incident did not seize the opportunity to follow-up publicity, so let himself drown in the overwhelming advertising other sponsors, in addition to the world\’s brand in CCTV News Network countdown before the advertising, it is almost
forgot Fiyta as China\’s first piece of the glory of the table space.
At the product level, but also until the end of 2003 it launched a Christmas Fiyta watch, in this promotional materials finally see the sponsorship of the \”God 5\” text.
But also in the terminal market, Fiyta only launched a bid of 1980 dollars imitation space table – \”Navistar\” civilian watches, no further move to the high-end watch market, missing in shaping the market opportunities for high-end watch brands.
Unfortunately, when the \”Shenzhou VI\”, after returning, most of them sponsored by the brand the follow-up to do poorly integrated marketing communication with the \”Shenzhou VI\” associated with advertising, product packaging, information dissemination, promotional activities, very few,
Communication on the weak and marketing measures, slow, no doubt these brands slip stream of the world brand lost the best opportunity to build on the progress, Fiyta much by their mistakes may be copied.
A successful event marketing, if you can not form a good continuity in the event itself will be limited to a \”flash in the pan\”, which is why with the \”Shenzhou VI\” can not be linked to the brand, \”Mengniu second\” one of the reasons
.
Fourth, ignore the copycat \”Shenzhou VI\” spread effect caused by diminishing problem.
The \”Shenzhou VI\” flying the flag of China\’s space industry \”partners\”, \”sponsor\” or \”astronauts and to use the world\’s brand-specific\” brand who direct and watch the \”Shenzhou VI\” launching a televised 500 million
the audience, \”mixed a Lian Shu.\”
In addition, according to official statistics analysis, event marketing, the spread of investment return rate is about three times the conventional advertising can effectively establish a brand image, expand awareness, while the \”Shenzhou VI\” is definitely another super-heavyweight event, may want their
the spread of benefits arising from traditional advertising that many times?
Therefore, all those involved in the \”Shenzhou VI\” event marketing, brand, that can take the \”Shenzhou VI\” for their own brand endorsement, and all thought that at least can allow himself to brand a small struggle 3-5 years.
Moreover, according to statistics released by AC Nielsen, Mengniu take this chance, \”Shenzhou V\”, the name of \”world exclusive brand of milk astronauts\” reputation, from October 2003 to April 2004, its liquid milk sales in a row
7 months ranks the highest in the country, which has become actively involved in other brands, \”Shenzhou VI\” event marketing, example of.
However, holding this attitude sponsorship of the \”Shenzhou VI\” brand ignore a problem, that is, with the sponsorship of the \”Shenzhou VI\” brand increased, the \”Shenzhou VI\” event marketing, the effect will follow decreasing.
In fact, the idea is very simple, just like everyone can remember the first man on the moon are the same as Armstrong, we also remember the sponsorship of the \”Shenzhou V\”, \”Shenzhou VI\” Mengniu brand, other brands and how much
actually remained in the mind of the consumer do?
Enterprises engaged in event marketing there is a very crucial point is the exclusive business of events, in other words do things that nobody else has done, using sensational hot news topics, the event for the corporate brand to bring the media\’s \”free publicity
Report \”, such as IBM\’s\” man-machine war \”rich Asia\” bosses to drink paint \”event will have the exclusive, so that which is conducive to spread of the media hype will help consumers remember the depths of total solid position, thereby pulling the brand
sales.
That year the world\’s brand-rich Asian companies purported to give cats and dogs to drink paint display products, health, environmental protection, and later stopped because of animal protection association, an emergency chiefs to drink on his own to paint, and this way the sensation of the whole city of Beijing
, the major media coverage, is the order followed by continuous Meng earned silver.
In turn, risked their lives to look at Blackie Ko \”flying yellow\” success, if it again \”flying yellow\”, or other people into \”flying yellow\”, the effect would not make a stir; Of course, if replaced by a woman
, it may not be the same.
So, when we \”rush\” compete sponsorship \”Shenzhou VI\”, in addition to the front a few brands, the other brands are not the world\’s brands will be able to receive the desired results, it is likely outcome is for their own brand hung up a \”
Shenzhou VI \”label, when the\” Shenzhou VI \”label as\” seriously commoditised \”, the sponsorship also largely failed to be implemented in the silver.
To be honest, some of the brand directly sponsored by the \”Shenzhou VI\” effect not as Konka\’s \”curve\” sponsorship or ways, Konka donated to the Chinese astronauts, including LCD and plasma TVs, including nearly one million yuan worth of technology products,
for the astronauts to study the future of the daily training and work with the astronauts Brigade formed a \”scientific and technological innovation build a unit.\”
This is enough to get one of the great fuss about Konka.
The case of language
In fact, from the above analysis is not difficult to see that the operation of event marketing tips is that events and brand image, brand personality,
The brand attributes, brand consistent level of exclusivity, etc., which can play a world brand like event marketing, strong communication ability and sustained market power.
Can predict the future with the sponsorship of the brand will be more space, want to be the winner in event marketing, then in the future \”God seven\” event marketing, to avoid the lost bar!
If I have to ask \”Shenzhou VI\” event marketing, there is no real winner, this writer the answer has only two: one is to sell advertising spots-the \”CCTV\” and the other is to sell naming rights of the \”China Space Foundation.\”
of those minutes.
Finally, the Omega to help the success of Apollo 13 arrived at the Earth, to avoid a terrible disaster, Omega and therefore was awarded the highest honor awarded by NASA – Snoopy Award.
Since then, Space Adventures to make space Kechien Omega with the world the story of the brand has been interpreted more and more classics, and mysterious.
There are ZIPPO, in World War II soldier on the battlefield for a block of a bullet to save the soldier\’s life, but also to continue to use, that block the bullets of the lighter was later housed in the museum ZIPPO brand; the other classical
yes \”ZIPPO and fish stories\”, 1960,
Road, \”such as IBM\’s\” man-machine war \”rich Asia\” bosses to drink paint \”event will have the exclusive, so that which is conducive to spread of the media hype will help consumers remember the depths of total solid positions,
and then pull the brand sales. then rich Asian companies intent is to give kitten dog to drink small world brand paint display products, health, environmental protection, and later stopped because of animal protection association, an emergency chiefs to paint on his own to drink, so to
on the sensation of the whole city of Beijing, the major media coverage, is the order followed by continuous Meng earned silver. in turn, risked their lives to look at Blackie Ko \”flying yellow\” success, If there\’s a \”flying yellow\”,
or other people into \”flying yellow\”, the effect would not make a stir;
However, China Life through 100 million worth of sponsorship and free of charge for the astronauts to provide insurance cover up to 4 billion in insurance, and obtained \”China\’s manned space engineering business partners\” and \”China astronauts insurers\” in
the title, let I really do not understand it.
China Life Insurance You spend more money, be able to say \”Shenzhou VI\” successful return is because of you this \”insurance\” reasons Mody?
Secondly, no digging out the brand with the \”Shenzhou VI\” story.
Events no longer have \”explosive\” for the brand in terms of the timeliness of the world the brand is still limited, but if they can dig through the event vivid
shipped until almost no one had accurately predicted that \”China has me\” winning moments, including the White Sands; after the Olympics, but no one will think of come to the fore with the night \”Lightning\” will be signed Baisha Group.
So what is the achievements of the white sands of this rapidly put in place the resources of the occupied, what is the history for Liu Xiang, the Olympic sprint picture and the white sands of Culture, \”Raymond\” is like a match made in heaven?
All is not accidental.
Time, back in 2000 in the \”Ten Outstanding Advertising\” Award, \”The Crane Dance white sand, My Heart is Flying\” won the most concept
marketing, etc. will continue to educate the relevant brand information to alert consumers, thereby promoting the brand sales.
This process also through event marketing to make consumers awareness, the use of integrated marketing imperceptibly into the consumer world brand their loyal customers a process.
A lot of sponsorship \”Shenzhou VI\” brand, but the event itself a great advertising investment, solely on counting the \”naming rights\” and then live through the central station and the consumer mix a \”Lian Shu.\”
But not fully self-initiative, in the \”incident\” and the \”incident\” an ongoing integrated marketing plan.
Various industries and enterprises across the country have competed to
marketing events.
Caring people will find that people are very smart white sand.
Usually on paper media advertising on a rare hard-input, while in the highest attention to the time period there is high frequency.
If James Soong returned home 46 hours, \”China and\” cross-media delivery, with all the media news theme echoes quickly locked people\’s eyes.
This corresponds to 2005, White Sands and license the joint efforts of all staff, the market coverage of steady increase, sales continued to climb.
Expert Comments: \”white sand and the\” brand
\’s \”story\”, then this event will be the impact of the brand brand is the world\’s long-term in nature.
Ad Master also said that every product has its own inherent dramatic connotations.
This time the \”Shenzhou VI\” event marketing, almost no brand to go in this direction, have to say is a kind of regret.
In fact, many successful brands from the body, we will be able to tell the familiar brand associated with the classic story.
For example, April 11, 1970, \”Apollo 13\” the implementation of the third U.S. lunar landing program, and 56 hours after the liquid oxygen tank due to overheating led to an explosion, the astronauts had to suspend the lunar voyage.
Return the way, only through the \”Omega\” sheet to measure the return to Earth
card number, the \”Shenzhou VI\” event marketing results will follow decreasing.
In fact, the idea is very simple, just like everyone can remember the first man on the moon are the same as Armstrong, we also remember the sponsorship of the \”Shenzhou V\”, \”Shenzhou VI\” Mengniu brand, other brands and how much
actually remained in the mind of the consumer do?
Enterprises engaged in event marketing there is a very crucial point is the exclusive business of events, in other words do things that nobody else has done, using H-the world\’s dynamic brand of hot news topics, the event has brought the media for the corporate brand
\”Free publicity newspaper
off \”Shenzhou VI\” to improve gene, improve the quality of the story?
Is not a local brand can not think, just not hard to think about!
We should know that 80 years ago, began circulating Maitai \”In the World\’s Fair deliberately broken, wine lovers, and won a gold medal,\” the story.
Today, we see no reason why companies do not want to do?
Third, did not effectively use the \”Shenzhou VI\” to the brand integrated marketing.
Want to keep the \”Shenzhou VI\” on the brand\’s long-term effects need to dig with the \”Shenzhou VI\” the story of the world\’s brand relevance, it is through the follow-up practical operation of the process of marketing a series of activities, disseminate, and promote
proposed building a harmonious society development concept, Baisha rapid response, by virtue of its right \”and culture\” ahead of the occupation, with the potential launch of \”Harmonious China, My Heart is Flying\” ideas.
And so on.
